This research is an in-depth look into the economic dimension of privacy. Privacy remains an important issue for electronic commerce and behind privacy intrusion there is often an economic trade-off. Individuals want to avoid the misuse of the information but at the same time they want to share enough information to achieve interactions; enterprises and organisations want to know more about those with which they interact, but they do not want to alienate them with policies deemed as intrusive.

Our aim is to develop and apply techniques, processes and measures that protect privacy, as well as to contribute in a conceptual model which applies an economic point of view to the study of Privacy and Personal Data Protection.

Specifically, privacy economics research includes the following goals:

i. Consumers’ behavior analysis regarding to Privacy Enhancing Technologies – PET and measures to protect their privacy, emphasizing to e-commerce envirinments.

ii. The Requirements Attributes that Privacy Enhancing Technologies – PET must have, so that they become acceptable and can be used effectively.

iii. The development of a decision-making model for investments in Data Protection, Information Privacy and Security Measures, which would take into account that “Risk” cannot be eliminated entirely as it arises in individuals’ daily transactions.

iv. The development of a general model that would allow the economic empact assessment method of alternative regulatory measures for data privacy protection.

Website: http://www.epeaek.gr/epeaek/jsp/el/search_details.jsp?id=1140